This makes life a lot easier as adding, deleting and editing Sitelinks can be done a lot quicker. With the recent release of Google AdWords Editor 9 you can now manage Sitelinks in Editor. Instead of doing this manually just click Append Text and add the code after the existing text. In the example below, our client has asked us to add a specific tracking code to every destination URL. I use this tool to add tracking codes to URLs. The keyboard shortcut for this function is CTRL + ALT + H. The Append Text button is also found at the bottom of your Google AdWords Editor screen – how convenient I know! This function is used to add strings of text to either the keyword or the destination URL. Manually this may take hours depending on the amount of keywords per campaign whereas when I use this tool it is done in a matter of seconds. In the example above I have used the keywords from my "Manchester" campaign and transferred them to my "Liverpool" campaign and replaced the word "Manchester" with "Liverpool". When you complete your keyword research for one city you can bang those keywords in the new campaign and replace the text with different text. Some clients operate or have different stores in various towns or cities. This is a great tool to use and one that I use quite frequently. This can also be accessed by using the keyboard shortcut Ctrl + H. The Replace Text feature is positioned alongside the Advanced Bid Changes button at the bottom of the AdWords Editor screen. There are also other options that you can chose such as raising bids and decreasing bids by certain percentages. ![]() If you want all your bids to show on the first page all you have to do is check the box highlighted above and click change bids. When you click the advanced bid changes button a box pops up with a variety of different options. When you download an account to AdWords Editor it automatically populates the first page estimated bid column. This tool comes in very handy if a lot of your keywords are not showing on the first page and you would like to increase the bids. The Advanced Bid Changes tool can be found at the bottom of your AdWords Editor screen. The below tools have been taken from AdWords Editor Version 9 and 9.5īelow are seven really useful tools that you can use in AdWords Editor that may not stand out straight away. The time saved using this tool is unbelievable and can be time spent optimising your client's account rather than manually changing bids and adding keywords on the AdWords interface. That's why it's vital to use Google AdWords Editor in PPC management. ![]() In PPC management time is always an issue, and a minute cannot be wasted waiting for a web page to load or for changes to your account to be saved.
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